Interactive Research Dashboard
This briefing is an observational snapshot of how communication appears to behave around recent LinkedIn activity. It is not a performance review, audit or judgement.
The purpose is to surface communication behaviour worth discussing, and to compare these observations with your own lived experience of your audience. That conversation is the real product; this briefing is simply how we open it.
The Research Journey
Step 1: Research
The headline numbers from the research period, each with the context needed to read them correctly.
Step 2: Audience
Who appeared in the comments and how they relate to the expert.
Before exploring this section, return to your original intent.
Why did you choose to communicate publicly?
Who were you hoping to help?
What kinds of relationships were you hoping to build?
Keep that intent in mind as you explore the findings that follow.
This section describes the communication habitat that has grown over the observation period.
It shows who has naturally become part of your communication through their participation and relationship to your work.
The habitat is not a judgement.
It is simply an observation of what has grown.
As you explore this section, consider whether the habitat you see reflects your original intent.
There is no right or wrong answer.
The purpose is simply to understand the relationship between the two.
Step 3: Behaviour
How people engaged, how deep the conversations went, and how the expert responded.
Before exploring this section, return to your original intent.
Think about the kinds of conversations you hoped your communication would encourage.
Keep that intent in mind as you explore the findings that follow.
This section explores how people participated within your communication habitat over the observation period.
It looks beyond who appeared, focusing instead on how conversations developed, how people engaged, and how you responded.
The habitat is not a judgement.
It is simply an observation of what has grown.
As you explore this section, consider whether the patterns of participation reflect your original intent.
The purpose is simply to understand the relationship between the two.
Step 4: Themes
Which topics appear to generate interaction, and which generate genuinely meaningful conversation.
Before exploring this section, return to your original intent.
Think about the ideas you hoped would connect with the people you wanted to help.
Keep that intent in mind as you explore the findings that follow.
This section explores which ideas resonated within your communication habitat over the observation period.
It considers not only which topics attracted attention, but which appeared to encourage more meaningful conversation.
The habitat is not a judgement.
It is simply an observation of what has grown.
As you explore this section, consider whether the ideas that resonated reflect your original intent.
The purpose is simply to understand the relationship between the two.
The overall style and tone of how people engaged during the research period.
Step 5: Observations
The primary product of this briefing. Each observation separates what was observed from what it may suggest, for exploration rather than diagnosis.
Before exploring this section, return to your original intent.
Think about what you hoped your communication would make possible over time.
Keep that intent in mind as you explore the findings that follow.
This section brings together observations from across your communication habitat.
Each observation describes what was seen during the review before considering what it may suggest.
These observations are not conclusions.
They are simply an opportunity to explore the patterns that have emerged.
As you explore these observations, consider how the patterns you see relate to your original intent.
The purpose is simply to understand the relationship between the two.
Worth Noting
Patterns that surprised the researcher during evidence collection, distinct from the retained observations above.
Step 6: Conversation
A few broader prompts to open the discussion. This is where the real insight tends to emerge.
A summary of how comments behaved across each theme, with each count shown as a share of the total sample.
| Post Theme | Dominant Response Type | Comments Observed | Meaningful Conversations | Research Note |
|---|
A Note on Scope
This briefing only ever sees a slice of the full picture.
This briefing captures only communication that happens publicly, on LinkedIn. It cannot see:
The conversation completes the picture. Comparing this snapshot with your offline experience is where the real insight tends to surface.
Communication is rarely confined to a single platform.
Many of the most valuable conversations happen in meetings, workshops, referrals, networking events and private discussions.
This briefing captures only the part of the communication ecosystem that can be observed publicly.
The most useful insight comes from comparing these observations with what happens offline.